In 1990, Mark Cain was instrumental in launching SHR's Innovative Thinking Conference, a nexus of brilliance where visionaries converged to reshape industries. This annual event dismantled boundaries, fusing minds from diverse sectors like sports, business, and art. It amplified the truth that diverse minds collectively outperform solitary brilliance - igniting transformative collaborations with participants like Audi, Nike, and Harvard Business School - magnifying the power of shared ingenuity.
Today, Mark uses many of the practical and actionable takeaways in all of his fractional engagements and offers them through his Igniting Transformation workshops available online or exclusively for organizations and events.
Mark’s Igniting Transformation workshop series is designed to cover the critical concepts of successful marketing and inspiring creative thinking. The series is non-linear, making any month a good time to begin and then continue onward. We use real company examples that attendees submit for workshop examples as a way to make them relevant and meaningful with group collaboration, discussion and solutions.
Workshops are available on the third Thursday every month (excluding November). Consider booking all three using the bundle option below to save $150.
This is a two-hour workshop with a 15-minute break. Includes workshop materials.
WORKSHOP OVERVIEW
We’ll break down the key elements of the brand innovation process and then take a practical approach by applying the Brand Core Process to an attendee’s business model or concept. This workshop is highly interactive and attendees are encouraged to contribute their ideas and opinions as we work our way through the session. Please submit your business concept or plan in advance for consideration as the workshop subject. Company booking receives a dedicated working session.
Per person. Includes all materials.
This is a two-hour workshop with 2 15-minute breaks. Includes workshop materials.
WORKSHOP OVERVIEW
GenX-ers and GenY-ers are an enigma, in that they adopt behaviors at lighting speed—they text, email and transfer social behaviors faster than ever imaginable for marketers. We all know that technology is the enabler of this bundle, but how does it occur and can you distill it and bottle it into a concept other than just an X or Y? In this workshop, you’ll think about render-on-the-fly branding and learn how to apply render-on-the-fly concepts to gain a competitive advantage in keeping your brand moving and adapting to a liquid audience. This is a powerful one-hour program designed to wire your brand to survive in the Render-on-the-fly Age.
Per person. Includes all materials.
Per person. Includes all materials.
This is a two-hour workshop with 2 15-minute break. Includes workshop materials.
WORKSHOP OVERVIEW
Humans respond to stimuli in many predictable and unpredictable ways. The science of brand architecture is removing the unpredictable responses by creating unique and predictable pathways to forge the intended responses to your brand. Sensory Branding is multi-modal and multi-dimensional – creating several ways your brand is perceived and attracts the target audience. In this two-hour worshop, we’ll discuss the powerful concepts behind Sensory Branding and create a sensory brand pathway for a brand selected from the worshop participants.
Per person. Includes all materials.
Per person. Includes all materials.
This is a one-day workshop (5 hours) with three 15-minute breaks and one 30-minute break for lunch. Includes all workshop materials and exclusive focused brand innovation working session. In-person sessions are available in combination with Zoom or Microsoft Teams for larger organizations.
Per person. Includes all materials.
Per person. Includes all materials.